Taking Stock of Your Web Presence
Web presence assessment –
Perform a careful analysis of overall web presence
Review current web site’s content, structural layout and visual appeal
Review all related social networks and their interaction with each other as a collective
Examine any previous or current email and social media marketing campaign strategies and results
SEO performance review –
Research and determine current search engine positioning and local listings status
Review current web site’s titles, descriptions, keywords and heading tags, plus other elements that affect rankings
Evaluate industry specific keywords of competitors
Discern whether current use of social platforms is being constructive or harmful to search engine rankings
Strategic plan development –
Verbally communicate results of findings and recommended solutions
Develop comprehensive report and strategic plan for implementing improvements
| Here are a few facts that should grab your attention:The Kelsey Group reports that 74 percent of Internet users perform local searches.A staggering 97 percent of consumerssearch online for products and services yet it is estimated that over 40 percent of small businesses do not have a web site or any form of online presence.Google uses social media metrics in its search engine rankings. It matters to Google how many “fans”, “friends” and “followers” that your business page has on Facebook and Twitter.According to Forrester research, a third of adults post at least once a week to social networking sites such as Facebook and Twitter, and about 70 percent read blogs and tweets, and watch YouTube. |
