Web presence assessment – Perform a careful analysis of overall web presence Review current web site’s content, structural layout and visual appeal Review all related social networks and their interaction with each other as a collective Examine any previous or current email and social media marketing campaign strategies and results
SEO performance review – Research and determine current search engine positioning and local listings status Review current web site’s titles, descriptions, keywords and heading tags, plus other elements that affect rankings Evaluate industry specific keywords of competitors Discern whether current use of social platforms is being constructive or harmful to search engine rankings
Strategic plan development – Verbally communicate results of findings and recommended solutions Develop comprehensive report and strategic plan for implementing improvements
Here are a few facts that should grab your attention:The Kelsey Group reports that 74 percentÂ of Internet users perform local searches.A staggering 97 percent of consumerssearch online for products and servicesÂ yet it is estimated that over 40 percentÂ of small businesses do not have a web siteÂ or any form of online presence.Google uses social media metrics in itsÂ search engine rankings. It matters toÂ Google how many “fans”, “friends” and “followers” that your business page hasÂ on Facebook and Twitter.According to Forrester research, a thirdÂ of adults post at least once a week toÂ social networking sites such as FacebookÂ and Twitter, and about 70 percent readÂ blogs and tweets, and watch YouTube.