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The Future of Business Websites: Immersive Customer Experience Trends for 2023

As technology continues to evolve and shape the way we interact with the world, businesses must keep up with the changes to stay relevant. In the future, the success of a business website will no longer be determined just by its visual appeal or navigational ease, but by the immersive customer experience it provides. In this post, we will explore some of the latest trends in immersive customer experience technology that are sure to shape the future of business websites by 2023. Incorporating interactive storytelling in website design One [...]

10 Commandments of Web Design

I. Thou Shall Always KISS You have heard this before, the saying goes Keep It Simple, Stupid or Keep It Stupid Simple. The greatest error one can do is to overload a website, particularly on the index page. Be concise and clear. II. Thou Shall Be “Übersichtlich†Yeah, it's not necessary to attempt to pronounce it. It is from the german language, a phrase that ultimately implies for something being very easily understood by looking at it once. Now apply this idea to your website development. III. Thou Shall [...]

Web Site not mobile friendly? Then DIE in Google’s Search Results

Not Mobile Friendly or die? Yes I know, way too dramatic, or is it? Most web sites are the modern day representation of the front door of your business. You do want as many potential customers to stop by and visit and best case scenario, to purchase your products and services. But if your web site isn't mobile friendly it's the equivalent of hiding your front door from 60% of potential customers. Google has formally mentioned that Responsive Web Design is the recommended selection for web sites (for quite a [...]

The Fold is it DEAD/Mutating or causing Global Warming?

As a web site developer for as long as I can remember, there has been a single instruction from nearly every client who strolled through the door: Make certain that "X" is above the fold. Often it was their mission statement, it sometimes was their contact details, it sometimes was the entire web site, never the less it constantly must be “above the fold”. This same mantra I would hear when working with different marketing professionals, they all would grind this chant into my DNA. The importance of the fold. [...]

On Page SEO

All search engine optimization strategies are centered on positioning your website to achieve a position as high as attainable in the major search engines. To get this done, most of us make a great effort to design and style and produce a site that Google's secret formula will adore. That is essentially what Search engine optimization is all about. The standards in Google's formula is usually split into two classes that will establish the positioning of one's web site: on-page components and off-page components. On-page components all relate to aspects [...]

Supercharge Your Thunderbird Email Client Part 2

Most Thunderbird add-ons are available by using the Mozilla add-ons web site: https://addons.mozilla.org/en-US/firefox/.  Next, download the Thunderbird Add-On.  Click new Add-ons Manager - The newest Add-ons Manager is now able to find, download, and install Thunderbird Add-ons including Extensions, Themes, and Plug ins. If you're like me you are already saying  just show me the bloody link, so here is the link for Markdown Thunderbird Add-on   Markdown Here Totally straightforward to use: Create your email in your email client's rich editor utilizing Github-flavoured Markdown. Right-click in the compose region [...]

How long do you REALLY have?

How long do you REALLY have? How long do you have to make a connection with your audience? I use to say, about 7 Seconds. I'd heard somewhere that 7 seconds was the average attention span of most adults. I thought this was a reasonable model and a good rule of thumb to use when developing the concept and design of a website. Grabbing a visitor's attention and inspiring them to hang around longer than 7 seconds is a challenge. The next goal is to drive them beyond the initial [...]

Supercharge Your Thunderbird Email Client – Part 1

If you're like me and you have grown tired of Outlook or even Outlook Express (we are going way back in regards to OE) and their bizarre behaviors that have defied any explanation and you are looking for a reliable email client, I suggest Mozilla Thunderbird. A huge benefit is that it is free which is always a big plus for those of us on a tight budget. A lot of you might be saying: "A desktop email program?" There's nothing wrong with web mail, but if you want complete [...]

Email is DEAD – or is it?

As business owners, one of our main concerns is to find and utilize the most effective and economical way of getting our message out to potential customers. So is email still a viable option? Two years ago, the mantra of many marketing firms and social media experts was "Email is DEAD". At that time it seemed possible that email might take second stage with social media being all the rage. However there is this funny little thing in the business world called "Reality". Social platforms have made amazing strides in [...]

The Evolution of Web Design: How Often Should You Redesign Your Company’s Web Site? Part I

The easy answer is "more often than you think." Web sites are a process, not a product, a productive web site is constantly evolving. It should be flexible not set in stone, NOT a check off the old TO DO list. You should constantly be looking at NEW ways to improve your site - a tweak here, an update there. And if something isn't working, you need to fix it right away. There's no reason and no excuse to wait. Even if you think the site is working fine, [...]

Improving Page Speed On Your WordPress Site

For well over 10 years Google has been screaming about the importance of page speed.  Since July 2018, it has become official , Google started using mobile page speed as a ranking grade in their mobile search results. Since 60%+ of all website inter-action is now occurring with some type of mobile device it would be wise to pay attention to your mobile page speed.Is Your Site On A Solid Foundation?Pro-Theme vs Free Theme: Before digging into improving your page speed make sure that you are using a professionally developed [...]

Does Your Business Need a Logo?

Do we need one? Companies wrestle with this logo question all the time. Marketing of all kinds is a rather imprecise business, but few issues are harder to get one’s arms around than whether a company should bother with creating and marketing a logo. Perhaps the best way to answer the question (Do we need a logo?) is to ask another question: Why do we need logo? Here are some reasonable answers. 1. Because we do a lot of offline marketing Logos (and images in general) are noticed and [...]

Improving Your Conversion Reduces the Need to Constantly Promote Your Sites

Improving Your Conversion Reduces the Need to Constantly Promote Your Sites. Michael Fortin was doing a seminar for one of his members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, they were talking about all the things you can do to test different "calls to action." A call to action is anything you are trying to get people to do on any particular site or page of a [...]

How Mobile Marketing Can Benefit Your Business

Mobile marketing and advertising trends continue to keep growing, much like that of a SUPER NOVA. Mobile to overtake fixed Internet access by 2014” had been the bold prediction clear back in 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually. We are WAY past the tipping point on that incredible prediction.   Mobile Friendly Web Site : With the advent of mobile usage literally going off the scale it's very important that your business have a mobile friendly website. When consumers are [...]

Website Traffic Tricks To Avoid

If you are looking for quality website traffic for your site, there are a lot of techniques you can think of to make that happen. However, you have to be aware that there are also website traffic experts out there that are just waiting to pounce on you, and will hinder you from achieving success out of something you have worked so hard for. Things to know and avoid so your time, effort and money will not be sucked down the drain. 1. Check out sites that are offering free [...]

What’s In A Name?

What's in a name? Well to me the name is just about everything. What if Microsoft, Amazon or Ebay were to change their name. Do you think they would still be successful? I don't think so. So it's time to pick a domain name. So should I just try to find something that is available or should I give this some thought. A good domain is... short and sharp meaningful -- conveys a clear message easy to spell easy to remember unique, descriptive, and "you" solid, classic, not hokey As [...]

5 Proven Ways to Boost Your Website

The most effective way to send instant traffic to your new website and boost your search engine rankings is through Article Database Marketing. This internet marketing method is mostly low maintenance or does not have to cost you a red cent if you are prepared to spend more time submitting your articles. I personally prefer to spend a few dollars to have my articles submitted on auto-pilot but I understand that not everyone is in that financial position. Here are 5 ways that article marketing can boost your traffic and [...]

Increase Your Traffic With Expired Domains

Almost everyone knows about the benefits that commerce has gained with the Internet. Not only are there advantages for sellers, but buyers are benefited by the ease of shopping and the wide variety of information that is available. With the use of the Internet anyone can offer products or services for sale to millions of prospective customers and clients. The beauty of online marketing is that you can do it for very little cost when compared to a physical store. Also your website will be open 24 hours a day, [...]

Five Web Design Musts for Every Site Owner

When you're concerned about web design, all businesses should take into consideration their customers over anything else. While you want to make sure your site is filled with all of the SEO enhancers that you can find, making a site that's accessible and pleasant for customers is what will keep your traffic numbers up. Here are some tips to make sure you're getting the most out of your web design. Easy to read pages “ When customers arrive at a web site that's difficult to read, they tend to leave [...]

Don’t Let Web Stats Send You Into Data Overload

The point of having a website is that you should always be trying to build it into something bigger, you need to know if all your work is producing the results that you are seeking. How do you know that anyone is even looking at your web site? You need to be sure that you are using these 2 very important tools: Stat Counter and Google Analytics to track who visits your site and what they are doing while on your site. Both of these programs provide an incredible amount [...]

Building A Web Presence That Kicks-A$$ On The Competition! (Part II)

Building A Web Presence That Kicks-A$$ On The Competition! (Part II) Let's continue on the journey of building your site to be SEO attractive to the various platforms (Google, Bing, Yahoo, AOL, Best Of The Web) that provide search results. In Part I we focused on the importance of Off Page SEO, in Part II we will be discussing On Page SEO. On Page SEO is a foundational component in helping the various search engines, Google in particular, to know of the importance and relevance of your site's content. The [...]

Building A Web Presence That Kicks-A$$ On The Competition! (Part I)

I assumed that everyone knows how important a website is to any business's online marketing strategy. Whether your target market is local or global, you absolutely must have an online presence to reach potential buyers. But strangely enough, my assumption was wrong! According to a recent survey, provided by 1&1 Internet, up to 40% of small-to-medium sized businesses still don't have a website. Even if you think you have it covered because you're on a few social media platforms, operating without a website is just insane. A website is the [...]

Google and Google Tools Part II

Google Adwords Google AdWords allows businesses to create ads and target specific keywords. As people search for these keywords, the paid ads appear in Google paid search results.  Here is an example of what that means. Our search is for Toyota Auto Repair Portland Oregon. Below there are three types of results. For now let's just focus on the Sponsored links. As you can see there are two areas for Sponsored Links, the side column and at the top of the page. I call the top section Preferred [...]

Break through the Wall

We have all "Hit The Wall" at some point or another in our daily grind, whether it's creating a business presentation or effectively collaborating with your team on a marketing campaign, or dealing with the stress of a current "Make This Happen By Yesterday" assignment. We all need a little help so we can connect with that new business opportunity. My Philosophy: "The better one's toolbox is, the better the skill set will become and the greater chance of breaking through to a new business opportunity." Here are a [...]

What the Heck is this IPv6 ?

You might have run into this term: IPv6 and shrugged it off like (eh or oooh here is another Web 2.0 something or other) and went on your merry way. In reality this is HUGE (no-pun-intended). The Internet is quietly undergoing an upgrade.  IPv4, which uses 32-bit technology and allows for only approximately 4.3 billion addresses, bottom line,  the IPv4 is running out of addresses. The IPv6 will allow for 340 trillion trillion trillion (or, 340,000,000,000,000,000,000,000,000,000,000,000,000). WHOA! There will be definitely plenty of elbow room for all the new devices [...]

Google and Google Tools Part I

Let's face it Google is still the King of the search jungle, regardless of all the attempts by Bing, Yahoo, and a plethora of other search engines, Google still handles 70% of ALL searches. Please don't get me wrong, Bing, Yahoo, Yelp, AOL, Hotfrog, etc., are all quite valuable to have as part of your SEO strategy, but lets just focus on the King of the jungle for now. Even though Google possesses such a lofty status there remains a large unawareness for their impressive Google Tools, so let's take [...]

Communication Hybrids Are Happening

VOXOX VoxOx: Like A Hybrid of Skype, with Social  Seasoning for Flavor This tool works with most IM platforms including Yahoo! Messenger and AIM. It also supports SMS messages and uses a unique system of email-based chatting that lets you send emails to contacts in a way that mimics instant message chats. Finally, it supports Facebook, Linked In, and MySpace contact connections as well as file transfers from almost any window. There are also plans to offer compatible hardware that will convert standard telephones into VoxOx phones. Chances are you [...]

How to Search Engine Optimize your Website

Search engine optimization or SEO is the process of increasing your websites position in the organic search engine results pages for keywords and phrases that relate to the content of your website. SEO is a powerful marketing tool because it provides highly targeted traffic to your website that the consumer understands to be algorithmically considered the most relevant content – thus providing an authoritative status for your business and new visitors to your website that are interested in your offerings. Search engine optimization is a complicated area which has much [...]

Lose That Phone Tree

  Get rid of the On Hold wasteland people who want to do business with you have to endure. Amaze your potential customers with service on there schedule. Offer a call back that your customer chooses that works best for them. Fonolo.com has mapped out the automated customer service phone trees of 200 companies. Log on, click on the department you want to reach (reservations at American Airlines, for example), and Fonolo will make the call, navigate the system, and call you when it has reached your desired department. When [...]

Two Key Ingredients That Make A Great Recipe for a Strong Web Presence

Website design and maintenance, should be two things that are always deeply connected, they are key ingredients to developing a powerful web presence. These two items are interwoven with each other because one element of the equation alone isn't enough. The greatest web site designs in the world can quickly fall into disrepair and without proper, consistent maintenance will help to maintain your site. Only when they work together can you count on establishing yourself and to also improve your presence online. Design and maintenance begins with a few important [...]

Kill The Inbox Landslide

I do a massive amount of research everyday for clients, they have heard of an idea that will revolutionize their business but they need additional guidance and to acquire the information needed to make their idea a producing reality, that requires a huge amount of reading and researching all over the web. Here is a tool that I find VERY useful. If you've ever had to register with a site just to read an article or watch a video, then you also will want this tool. BugMeNot.com was created as [...]

Blogging is a FREAKING WASTE of time or is it?

The reality is that you already are a blogger and you are blogging everyday and have been for quite sometime. You may be saying: "Not me, I would never waste my precious time on blogging, geez that is so lame"! Reality Check:  If you write something on Facebook and receive comments and feedback then you are a blogger. Tweet a short sentence of 140 characters on Twitter and you are a micro blogger. Upload a video to YouTube where you can obtain subscribers and elicit comments, then you are a [...]

Google Adsense and the Potential for High Profits

Chances are, you've heard of Google (there are people living in caves) :] ; the enormously popular search engine that everyone is using these days. But did you know that there's a way Google can help you make money? It's true; and the best part is you won't have to do very much to make it work. That's the beauty of Adsense. Google Adsense works on the principle of passive income. In other words, you will generate income with a minimal amount of active participation on your part. Think of [...]

Focus your local And Sing “More Moola”

The time of leisure-wander browsing of the web has long past, for at least well over 90% of the web's users. We have become the MPS generation, "Microwave Popcorn Society". Translation: You can have tasty buttered popcorn in 30 seconds, but the MPS demand it in 10 seconds. This theology trickles down into every part of our society. Most people use the Internet for targeted searching for research of product or services they require. Examples of targeted searching include car repair in your town, local movie theaters, or local heating [...]

Logitech Ultimate Ears Personal Reference Monitors

As an avid fan of cool new tech and the love of music production (live or in the studio), Logitech's news in the advancement of PERSONAL sound monitor requirements: "Ultimate Ears Personal Reference Monitors" puts a big ole smile on my face. These ear monitors are specially engineered to cater for your exact needs for fit, look and sound all rolled into one, the Ultimate Ears Personal Reference Monitors were specially created in order to deliver an experience which is touted to be as personal as your passion for music. [...]

Four Tips For Effective Marketing

As a business owner you are always looking to increase your business,  and you probably now know that writing articles and submitting them to article directories is a great way to increase traffic to your site. And not only can article marketing increase the traffic and visibility of your website, but it can also make you appear to be an expert to the entire internet world. Does it get any better than that? Before you can get started with article marketing there are a few details that you will want [...]

Sense and Nonsense About Adsense

Picture someone passing a high tech advertising hoarding and noticing that it shows Palm fringed beaches in a Pacific paradise and then when a second person goes by and the hoarding changes to show a childrens' party and finally a third person walks by and the hoarding shows a picture of President Hilary Clinton going into the Oval Office! What the fictional high tech advertising hoarding above was doing was showing advertisements relevant to what the passing individual was thinking about. And of course all that was science fiction. But [...]

What Is Email Marketing And Why Is It Lucrative?

To be become a lucrative email marketer, there are two things you will need: an ezine/newsletter with relevant information and a list of email addresses. Your ezine provides the information people want and your list provides you with a targeted customer base to market to. Email marketing is sending your relevant marketing messages by way of email, to a list of subscribers who have given you the permission to do so. Always make sure the people on your list are 'opting' to receive your information via email and keep in [...]

Keyboard Shortcuts Everyone Should Know

CTRL+C (Copy) CTRL+X (Cut) CTRL+V (Paste) CTRL+Z (Undo) DELETE (Delete) SHIFT+DELETE (Delete the selected item permanently without placing the item in the Recycle Bin) CTRL while dragging an item (Copy the selected item) CTRL+SHIFT while dragging an item (Create a shortcut to the selected item) F2 key (Rename the selected item) CTRL+RIGHT ARROW (Move the insertion point to the beginning of the next word) CTRL+LEFT ARROW (Move the insertion point to the beginning of the previous word) CTRL+DOWN ARROW (Move the insertion point to the beginning of the next paragraph) [...]

Great Android Apps For Business Professionals

Whether it's the cooler weather, the holidays have come and gone, its a new year or just time to get down to business, lets turn our attention to the some of the best apps for business professionals. Since most business professionals don't have time to spend hours wading through the numerous 'productivity' apps available in the App Store, I've compiled a small list of some quality apps for time management, organization, and increasing ones productivity. These apps are for android, so it's time to roll up your sleeves and increase [...]

What is website navigation

Stick to the standard. There is a good chance your customers use the Internet regularly and are accustomed to certain standard navigation formats. Keep your navigation simple, and don't stray too far from the user's comfort zone. For instance, most Web users are accustomed to primary navigation always being at the top or left side of the page. Provide a sense of scale. Making the web site's hierarchy visible through drop-down menus under the home page's main headings on the home page is a good way to give the user [...]

The Critical Importance of Your Website’s Headline

The headline you use at the beginning of your website is critically important to your marketing success. It is the first thing people will see when they enter your site. If they don't like your headline, chances are they will leave your site and never return. This is a major problem if you want to make money as an Internet marketer. Luckily there are proven strategies you can use that will make your headline a huge success. This article is going to reveal what makes a headline great. Here are [...]

What is a Good Browser?

A web browser is definitely one of the most important pieces of software on your computer. You spend much of your time online inside a browser: When you search, chat, email, shop, bank, read the news, and watch videos online, you do all this using a browser. I personally spend 12+ hours a day using the dominant 5 browsers. Firefox, Internet Explorer, Safari, Chrome, Opera. Testing web sites, multi-media content on how these creations look on each of the afore mentioned browsers. Working with all these browsers over the past [...]

Net Neutrality Act Once Again on the Agenda

On January 9th, Republican Senator Olympia Snowe and Democrat Byron Dorgan reintroduced the Internet Freedom Preservation act to the Senate. Better known as the Net Neutrality Act, the bill was killed by the Senate last year in a vote split down party lines (Democrats yea, Republicans nay), with the exception of Senator Snowe. With the Democrats having a slight majority in the Senate, the bill certainly has a better chance this time around, but it still needs 60 votes to prevent a Republican filibuster. The impetus for the bill started [...]

Google Adsense Tips and Tricks…

Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't. Many people say that all you have to do is put up a website and you'll be making over 0 a day with Google Adsense. It does sound simple and it is, but you will need to optimize your site so that you do generate more and more clicks on the ads that are sitting on [...]

10 Ways to Promote Your Website (Not-Always-So-Obvious)

It is interesting to think that out of the numerous ways in which we as business owners can advertise our products and services, many of us neglect to place our company's URL in the very advertising we are already paying for. Sometimes simply placing your website URL in paid advertising is not that obvious. Here are 10 ways to help us remember where and when to promote our Web sites. 1. Include your URL on business cards, stationery, brochures and other literature. As silly as it may seem, this no-brainer [...]

How Direct Mail Marketing Can Go Wrong

Direct mail marketing is one of the most popular campaigns done by many business owners and marketers. Often with a choice among ads such as booklet printing, postcards, and catalog printing, this is a sales technique that works well when done right because you are able to send your message directly to your target audiences. It is particularly very effective with advertising catalogs as direct mail marketing encourages ordering from the print ad itself. This type of advertising is also very successful for most marketers because the ad message that [...]

Article Writing 101 – Write for Promotion

If you have a website or product to promote, you may want to start writing for promotion. Writing and submitting articles is one of the most effective forms of online promotion. The first thing any business person should learn in Article Writing 101 is the importance of writing and submitting articles, and the benefits that you can enjoy by doing this one simple thing. Each time you write an article and submit it to the various websites around the Internet (like www.Content-Articles.com) using an article submission site like www.Article-Marketer.com you [...]

8 Tips for a Successful Email Newsletter Campaign

The fact is that there are many successful internet marketers online. The one thing that they all have in common is that they have their own large email list of subscribers who opted in to their own individual newsletter. The old saying is still true about having your own opt in list. "The fortune is in the follow up". If you get a list of subscribers who have personally requested your personal emails, this is like a gold mine for you. The problem with many people who have their own [...]

WHOIS Domain Name Search

Have you ever tried looking for a domain name with the use of the WHOIS domain name search? If yes, then great for you! But for those who haven't heard about the WHOIS domain name search, then you should read on for you to discover the wonder of this particular thing. On the Internet, every domain registrar maintains a WHOIS database containing all contact information for the domains they 'host'. This WHOIS database contains information about a domain name including name server, registrar and full contact information. Internet Network Information [...]

What To Remember For Successful Print Designs

Not all graphic designs are created equal. And definitely not all graphic designers have skills that come naturally. Thus, your print design in your marketing collaterals varies with the skill that your graphic designer has. Moreover, the attractiveness of every print design also depends on the eyes and view of your target audience. Some may be appreciative of your images and layout; while others may find your marketing collaterals a bit bland for their tastes. In order for your marketing collateral to compete with the rest of the successful print [...]

Choosing a Domain Name

Domain names provide the identity of a website. Choosing a domain name for your site can be difficult. You will want to choose something memorable, something that reflects your products and services, and something that is seo friendly. Because there have been millions of people who set to the task of choosing a url before you did, finding seo friendly domain names that haven't already been taken can be a bit tricky. This is why it is a good idea to work on naming your website and choosing a domain [...]

Traffic Generation from Expired Domains

If you are like most webmasters you have spent a lot of time and energy trying to get your share of online traffic. Chances are that you have probably invested money and time on search engines, classifieds, banner and text link advertisements and e-mail safe lists. Did these methods of promotion bring your website the flood of visitors you were looking for? Would you like to know about an easier more cost effective way to significantly increase your flow of traffic almost over night? There is a very good alternative [...]

What is a Blog? From an Internet Marketers Perspective

I have been getting quite a few emails from my list members asking what exactly a blog is. What I failed to realise is that some of my newsletter subscribers are logging online for the first time and don't know a blog from a burger. I will try to explain from an Internet Marketers point of view, what a blog is and what it's uses are in the simplest way I can. I started blogging a couple of years ago and today most of my sites are now blogs. The [...]

Building Your List At The Speed Of Sound Through Teleseminars

The Internet is a wonderful invention. You can build a list of qualified and responsive subscribers to your website, even if you don't have much equipment other than your phone by hosting a Teleseminars. The only equipment you need to host your own teleseminars is a phone and a bridge line to allow other callers to dial in and attend the call. Several bridge line services are available for your use, including free services such as FreeConferenceCall. Some bridge line services offer recording abilities while others do not. If you're [...]

How to get thousands of visitors to your new blog in 10 easy steps

You have a new blog and you want to be read by thousands of people. But how to get them to your blog? For start you must have some posts. Search engines and people must read something on your blog. So if you don't have content add some before start promoting the blog. Remember if the content is high quality people will talk about your blog to other, that brings you extra free traffic. So let us start promoting the blog. 1. Let search engines know you exist. The idea [...]

An Easy Guide To Blogs

Almost everyone doing some sort of business online seems to have a blog these days, they have become very popular and with good reason: a lot of money can be made with a couple of blogs. If they're not blogging for fun they are certainly blogging for cash. It has become so popular that a lot of people now use only blogs instead of the traditional website to get things done. Blogs can be used to promote businesses get information about anything or you can even give your opinion about [...]

Why Use A Domain Name

Is there really a need to provide your website or online business a domain name? What difference will a domain name do to your website or online business? Domain name or the unique name that you chose for your website or online business - independent of ISP - is beneficial to webmasters, website owners, online business owners, online customers and online users. Domain names are significant in many ways. Listed here are some of the basic benefits of having a domain name. Benefits of Domain Name Domain Name Allows You [...]

How Can I Make Money With Blogs

Blogging for profit is a goal many people hope to be able to obtain. This endeavor is not out of reach for someone with a willingness to work and who has a knowledge of blogging. Very few people, however, ever obtain the profits they want from their blog because they fail to have a plan. There are two reasons most people who try to make money with their blogs do not succeed. One reason is that bloggers often think that "if I build it, they will come". This expectation is [...]

Are You Googlelized?

Google wants your business. So much so they're creating all kinds of neat tools to index your site in different ways, and many of them free. You can use these tools to help you build your business. Although a ton of products are being sold to tell you how to use Google Videos, Google has so much more to offer the one person small business owner who truly wants to make money online. All you need is a Gmail acccount, which you can get for free, and then you can [...]

Search Engines 101 Paid Vs. Natural Search

Whenever folks want to store this getting involved in Internet marketing the first thing that comes to their mind is what the difference between natural search and paid search is. Both strategies have their pros and cons but can be very effective as part of a marketing strategy. The following article is a brief description of both natural and paid search strategies. Paid search is when your ad shows up at the very top of a Google search or down the right hand side of the results page. These are [...]

Advertising With Google Adwords

The object to successful advertising is to find a method of conveying your information to as many people as possible, while keeping the cost on the advertising low to begin with. This is the easiest way to generate traffic, and retain your profits. Google Adwords is a great method of getting both of these objectives done and making your site successful. It is very important to try and maintain a low click through cost when trying to target the appropriate customers. It is no secret that pay per click can [...]

The Fundamentals Of Pay Per Click Search Engine Advertising

There are three fundamental elements that form the basis of a successful pay per click ad program and they are constant monitoring, response analysis, and refinement. Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet. Pay per click advertising works through a bidding process, and the ads appear prominently on [...]

Banner Advertisements – Making Money with Articles

When you are trying to make money off of the articles on your website, it is important to effectively promote your site so that you will attract customers and they can see just what a good, quality site you have. There are several ways so market and promote your website, one of them being though banner advertisements.   What Banner Ads Can Do For You Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in [...]

Why Some People Will Not Succeed At PPC Advertising

Just the other day I was asked by a friend why I spend so many hours on my  business, my website and now the web marketing blog. At first I was sort of offended by the question. But the longer I thought about it the more it made me realize why I am so passionate about what I do. I later shared with my wife the details of the thought process I had gone through after being asked that question and I explained to her that few people do what they [...]

Are You Keeping Your Online Presence Profitable?

Since the advent of the information technology, the Internet had been a valuable commodity to most people. Here, they find ways on how to earn more money even without having to spend more capital on building a business. Nowadays, many business people are realizing the importance of email marketing. Through emails, an online business can market their product directly through their customers. Generally, the main purpose of email marketing is to reach their target audience as quickly and as direct as possible. They need to reach their target market so [...]

Got A Website? Learn How To Build And Manage An Opt List

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing an opt in list makes use of a system that makes it possible for website visitors to fill up an online form in order to sign up for the latest products and services offered by an online site. Building and managing an opt in list is commonly practiced by numerous sites on the Internet to maximize their visibility on the world wide web. Building and [...]

Grab Your Subscribers Attention – Get Your Emails Open

People's inboxes are inundated with hundreds upon hundreds of email messages from friends, family, colleagues, marketers and spammers. So how do you get your message to stand out from the crowd? By grabbing attention with a well-crafted headline/subject line. To help draw attention to your email, the first step you should take is to use your name in the 'From' field. Never use Admin, Support or your website name. Your emails are always 'from' your name. For example, whenever somebody receives an email from me, the 'From' always says 'Glen [...]

Make Your Mark With Signature And Business Cards And Start Buzzing About Your Business

There are two quick but powerful list-building strategies. Insert a signature file on all outgoing emails, including your autoresponder emails. A signature card is a call to action. Ask the reader of your email if they have subscribed to your newsletter yet then provide a link for them to click on to take them to the sign-up page for your newsletter. Now your visitors have an opportunity to subscribe to your ezine and you have an opportunity to gain a customer. If you are utilizing the free space at the [...]

The SEO of Article Marketing

Word is starting to spread around about another new change to Google's algorithm coming very soon. But once again, it has to with our favorite topic . . . Relevancy. Here's the scoop. The number of back links you have will be taking a back seat to the relevancy of those back links. In other words, you could have thousands of links pointing to your site, but only those links relative to your keywords will count towards your site's link popularity. We've seen this before however, when the link farms [...]

How You Can Dramatically Increase Your Website Popularity

Whether you are a Webmaster or a web marketer, your main concern should be how to increase your link popularity. The more popular your link is the more traffic you'll draw. There are several available methods on the market that allow you to drive targeted traffic. Pay-per-click (PPC) seems to be the most popular. The other popular methods are list building and email marketing, search engine optimization also known as SEO, and article marketing. No matter what method you might be interested in; you still need money for it. SEO [...]

Cheap Internet Banner Advertising – Friend or Foe?

For years internet banner advertising dominated the World Wide Web. Everyone was bidding ridiculously high amounts of money for banner advertisements. Then came the dot com crash and banner advertisements lost its luster. Internet banner advertising has become a thing of the past, or has it? The truth is there is still a place for internet banner advertising, now I'm not saying that the banner ad is making a comeback. But, they have gotten quite a bit cheaper, to the tune of mere pennies, over the years and if you [...]

5 Promotional Strategies That Will Guarantee Increased Traffic To Your Website

Maybe it is time to do an audit of your current web presence and set some new goals and a new action plan for achieving these goals. Diligence, perseverance and the determination of raging rhino are some traits that will be helpful in making this happen. The good news is that there are proven ways of growing your business which if applied consistently, can bring you all the success you want. The success of your web presence will greatly depend on traffic. As in all business industries, it is [...]

Improving Your Email Communications, Email Etiquette

In this day and age where email usage is so prevalent, sometimes people get lazy and forget to construct the best message they can. Email can be used in business as well as for personal use. However, with email handling so much communication, people take advantage of it and fail to put a coherent thought together. The following are some tips that will help you build a polite email. For starters, be concise. In this arena, less means more. Expert say any message of more than 100 lines is considered [...]

5 Old School Ways To Find Blog Readers and Build Community

A blogger's heaven is to have a constant stream of traffic and readers who come back for more, right? We've all heard of Digg, Reddit, MySpace, and all these Web 2.0 social networking sites to market and bring traffic to our blog, but somehow we've forgotten the old school ways of marketing a website. At least I have forgotten…until recently when I started reflecting back to when I first started my business years ago. It's back to the basics, my friends, and I'm here to tell you some old school [...]

How To Measure Your Direct Marketing Results

If you want to measure your direct marketing results but you don’t know where to start, in today’s market, there are three most common ways to do it. Not only can you know which of your marketing campaigns really work to your advantage, but you also get to increase your sales in the process. 1 – Cost Per Acquisition This is the first of the most common measuring tool to gauge the effectiveness of your marketing campaign such as your full color postcard printing. When we say cost per acquisition, [...]

Cheap Internet Banner Advertising

For years now, internet banner advertising has captured the World Wide Web for it has become a large help in saving an amount of money while reaching beyond territories. Banner advertising played a major part in market trafficking all over the internet and many individuals and companies have bought themselves these cheap internet banner advertising. Some made use of it financially; others have no idea on what to do with it. With your cheap internet banner advertisement, would you just sit in front of your computer and wait for people [...]

Is Google The Ultimate In Search Options?

The following are some of the popular and innovative services offered by Google and there are always improvisations in it.  Is Google The Ultimate In Search Options? Google Answers Google Answers is an interesting cross between 'online marketplace' and probably a 'virtual classroom'. Those who wish to participate must register with Google Answers. Here, the researchers who have considerable expertise in online researching provide answers to the queries posted by other users for a fee. When a user posts a question, he or she also needs to mention the price [...]

Turn Your Business Around With Postcard Advertising

First of all, let’s get this straight – all advertising campaigns work. Whether it’s postcard marketing or brochure printing materials, it works. The outcome now depends on how you fully understand the medium you’re going to use (its strengths and weaknesses) and to maximize its purpose to achieve the goals you’ve set. Second, advertising costs a lot. Not only should you invest your money to your full color postcard printing ads, you should also put in as much time and energy as you can to make your postcard marketing successful. [...]

Blogging – Free Marketing Method

Blogging - Free Marketing Method It's been years since blogging has been practiced. But it's just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won't cost you a cent. What exactly is blogging? Blog is the widely used term that [...]

Article Marketing – The Small Business’ Best Friend

Article Marketing - The Small Business' Best Friend. Article marketing is an excellent marketing strategy that works like crazy and is virtually cost free. The current massive growth of article marketing to drive traffic to websites, establish credibility and to create backlinks for search engine optimization purposes further illustrates the effectiveness of this tactic. This is one of the best ways to drive web traffic to any new or existing site. Most importantly, article marketing can build a large stream of viral traffic to your sites as more and more [...]

Article Marketing Improves Link Popularity and Quality

Article marketing is one of the hottest web site promotion strategies to get your message out to your target market. Did you know it also improves your link popularity and link quality? Read on to learn how these two off page search engine optimization factors can be positively influenced by article marketing. Search engine bots to scour the internet and index the vast number of web pages using complicated algorithms to determine the relevancy and ranking of each web site. One way to positively influence your web site ranking is [...]

How To Increase Your Web Presence From Articles

Here is an article marketing strategy for you to follow which will outline some techniques you can use immediately and dramatically profit from. If you have been online for some time you are probably aware that article submission or article publishing is one of the most effective and profitable ways top Internet marketers utilize. The reason why is because it works so well. Writing and distributing articles is my #1 way to drive pre-targeted traffic to my sites. Besides that, search engines love fresh content and what better way than [...]

Why Keeping In Touch Works

Postcard marketing is definitely a great strategy to increase product recognition and retention. Even if your target customers consider your postcards as junk, and that what you have to offer is not important, there will come a time that your prospective client would be able to recognize and remember your name for the sheer irritation of getting your postcard printing pieces in the mail. This is the reason why most successful businesses use their resources and time to send as many postcards as possible on a regular basis to boot. [...]

Tips for creating a successful website!

What is Website or what is a successful website? Lets start with by pretending that we have just come out of a cave or crawled out from under a rock, in other words from the beginning. A Website is a collection of web pages and other information (such as images, sound, and video files, etc.) that are made available through what appears to users as a single web server. You can achieve several benefits from a website. You can easily reach millions of customers quickly and inexpensively. It offers a [...]

Searching Simultaneously with Google and Yahoo

Who is the best Yahoo or Google? John say he loves to search on Google only, Mary's vote goes to Yahoo. What about you? You love both! Me too If you search both Google and Yahoo simultaneously you will be surely come out with some innovative results that you have never before. The results will be something more than that exactly you are looking for. Google offers more technical results but Yahoo has more business oriented results to display. Google may have a better search technology and more creative tools [...]

Search Engine Optimization Google Style

Google just turned 18  and is a phenomenon all its own, Google literally drives a multitude of businesses, web developers, all who are constantly scrambling to make their respective websites search engine optimized,  Google friendly in order to capture a potential avalanche of new business. Google STILL holds first place among all the major search engines, to the dismay of Bing, Yahoo and the likes, which means a lot to people who are making their livings on the web. Increasing numbers of marketers have learned the hard way that they [...]

Cascading Style Sheets

Styles sheets are a standard approved and recommended by the world wide consortium . W3C has actively promoted the use of style sheets on the Web since the Consortium was founded in 1994. They were essentially introduced to give the developer more control in page layout and styling of the document. Nearly all browsers support CSS and many other applications do, too. In the following pages we will cover some basic features about style sheets. There are many ways of adding style to a web page. Style can be either [...]

Web Site Design Keys

Let's discuss the Web design process, it is the customization of a purchased web template or a design from scratch, for a custom one of a kind web site. The site designer or developer usually (hopefully) will begins this process by asking questions and learning about your business, it's industry and your own personal goals. This will help draw a clear picture of what you are envisioning. Any designer or developer that is worth their salt, will then utilize their expertise in enhancing your ideas and make them much more.  [...]

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