What is Website or what is a successful website? Lets start with by pretending that we have just come out of a cave or crawled out from under a rock, in other words from the beginning. A Website is a collection of web pages and other information (such as images, sound, and video files, etc.) that are made available through what appears to users as a single web server.
You can achieve several benefits from a website. You can easily reach millions of customers quickly and inexpensively. It offers a cost effective and convenient means of keeping in touch with your existing client base and keeping them informed of developments within your business. And you can achieve this without visiting the printers, or mailing hundreds of letters.
The internet is an excellent channel for promoting your business to potential clients anywhere, anytime. More and more people and businesses use the Internet to find information; it is convenient and saves time. Companies can save hundreds of thousands of dollars in printing and mailing costs by putting their catalogs on the Internet. A website can expand your reach to a market where people search the Web rather than searching the Yellow Pages when looking for a service or product. All they need is your website address, whether from letterhead, email or search engines.
Following are Tips for creating a successful website!
1. Use professional graphics, headings and logos.
2. Your website should be easy to navigate with no dead links.
3. All links should be clearly visible and should make sense as far as where they will take your visitors.
4. Your fonts and colors should be easy to view and consistent throughout your entire site.
5. Set up your sites content in as simple a manner as possible, focusing on what your visitors are looking for, information.
6. Try to have only one topic per page with an appropriate title at the top. Include your main keyword or phrases in your title and within your pages content.
7. Make sure that your website loads quickly. Most visitors will not wait long for your site to load.
8. Once you finish developing your website make sure you check it for compatibility with different browsers such as Internet Explorer, Netscape Navigator, etc.
9. Keep your websites content informative but short. Provide valuable, useful information that will appeal to the search engines as well as your visitors.
10. Your meta tags are very important. Make sure you include your keywords or phrases in your meta tag title and description for each page of your site.
11. Provide fresh content on your website weekly, if not daily.
12. Do not use frames.
13. Optimize your website for search engines. Do this for every page you create.
If you have a content site, write an article a week, its not hard, but it gives you 52 articles a year, that’s a good starting point and will encourage people to link to your site.
If it is an e commerce site, update the home page with specials, have contests, anything to keep the visitor interested and coming back for more, a content (pardon the pun) visitor is a return visitor.
Finally, you will need to think about how you will get your fledgling website out in front of the unsuspecting public i.e. on the Internet.