The easy answer is “more often than you think.” Web sites are a process, not a product, a productive web site is constantly evolving. It should be flexible not set in stone, NOT a check off the old TO DO list. You should constantly be looking at NEW ways to improve your site – a tweak here, an update there. And if something isn’t working, you need to fix it right away. There’s no reason and no excuse to wait. Even if you think the site is working fine, the Web changes so rapidly – in terms of design, technology, bandwidth, audience, and many other factors – that you simply can’t afford to leave well enough alone.
You should reevaluate your site design every six months. If it’s been a year since you’ve made major changes to your site, you’re way past due for an overhaul. Please understand when you are talking a redesign you are not going to change a few images. When you update your site, you need to completely rethink content, especially with the change social media has added to the mix.
Anytime someone uses Google for information related to your association’s industry, the competition is THERE, front and center to choose from. There are steps you should take to make sure you are at the top of their list.
We know how daunting a task like this can be and are always available to help you through the entire process. We ourselves have gone through this many times. Please call 360-260-0347 or email firstname.lastname@example.org.