10 Commandments of Web Design

I. Thou Shall Always KISS You have heard this before, the saying goes Keep It Simple, Stupid or Keep It Stupid Simple. The greatest error one can do is to overload a website, particularly on the index page. Be concise and clear. II. Thou Shall Be Aufgabenrelevant Yeah, it's not necessary to attempt to pronounce it. It is from the german language, a phrase that ultimately implies for something being very easily understood by looking at it once. Now apply this idea to your website development. III. Thou Shall [...]

The Fold is it DEAD/Mutating or causing Climate Change?

As a web site developer for as long as I can remember, there has been a single instruction from nearly every client who strolled through the door: Make certain that "X" is above the fold. Often it was their mission statement, it sometimes was their contact details, it sometimes was the entire web site, never the less it constantly must be “above the fold”. This same mantra I would hear when working with different marketing professionals, they all would grind this chant into my DNA. The importance of the [...]

Improving Page Speed On Your WordPress Site

For well over 10 years Google has been screaming about the importance of page speed.  Since July 2018, it has become official , Google started using mobile page speed as a ranking grade in their mobile search results. Since 60%+ of all website inter-action is now occurring with some type of mobile device it would be wise to pay attention to your mobile page speed. Is Your Site On A Solid Foundation? Pro-Theme vs Free Theme: Before digging into improving your page speed make sure that you are using [...]

Does Your Business Need a Logo?

Do we need one? Companies wrestle with this logo question all the time. Marketing of all kinds is a rather imprecise business, but few issues are harder to get one’s arms around than whether a company should bother with creating and marketing a logo. Perhaps the best way to answer the question (Do we need a logo?) is to ask another question: Why do we need logo? Here are some reasonable answers. 1. Because we do a lot of offline marketing Logos (and images in general) are noticed and [...]

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