Improving Your Conversion Reduces the Need to Constantly Promote Your Sites. Michael Fortin was doing a seminar for one of his members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, they were talking about all the things you can do to test different "calls to action." A call to action is anything you are trying to get people to do on any particular site or page of a [...]

Chances are, you've heard of Google (there are people living in caves) :] ; the enormously popular search engine that everyone is using these days. But did you know that there's a way Google can help you make money? It's true; and the best part is you won't have to do very much to make it work. That's the beauty of Adsense. Google Adsense works on the principle of passive income. In other words, you will generate income with a minimal amount of active participation on your part. Think of [...]

Picture someone passing a high tech advertising hoarding and noticing that it shows Palm fringed beaches in a Pacific paradise and then when a second person goes by and the hoarding changes to show a childrens' party and finally a third person walks by and the hoarding shows a picture of President Hilary Clinton going into the Oval Office! What the fictional high tech advertising hoarding above was doing was showing advertisements relevant to what the passing individual was thinking about. And of course all that was science fiction. But [...]

Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't. Many people say that all you have to do is put up a website and you'll be making over 0 a day with Google Adsense. It does sound simple and it is, but you will need to optimize your site so that you do generate more and more clicks on the ads that are sitting on [...]