Since 2010 Google has been hinting about the importance of page speed. Now it's official since July 2018, Google started using mobile page speed as a ranking grade in their mobile search results. Since 60%+ of all website inter-action is now occurring with some type of mobile device it would be wise to pay attention to your mobile page speed. Is Your Site On A Solid Foundation? Pro-Theme vs Free Theme: Before digging into improving your page speed make sure that you are using a professionally developed and supported Word Press theme. While the allure of using a free or inexpensive theme may [...]
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So far Kelly Burbank has created 6 blog entries.
All search engine optimization strategies are centered on positioning your website to achieve a position as high as attainable in the major search engines. To get this done, most of us make a great effort to design and style and produce a site that Google's secret formula will adore. That is essentially what Search engine optimization is all about. The standards in Google's formula is usually split into two classes that will establish the positioning of one's web site: on-page components and off-page components. On-page components all relate to aspects of your website. On-page components consist of technical set-up - the caliber of your [...]
Do we need one? Companies wrestle with this logo question all the time. Marketing of all kinds is a rather imprecise business, but few issues are harder to get one’s arms around than whether a company should bother with creating and marketing a logo. Perhaps the best way to answer the question (Do we need a logo?) is to ask another question: Why do we need logo? Here are some reasonable answers. 1. Because we do a lot of offline marketing Logos (and images in general) are noticed and remembered more than company names and text in general. If you are, for instance, [...]
I. Thou Shall Always KISS You have heard this before, the saying goes Keep It Simple, Stupid or Keep It Stupid Simple. The greatest error one can do is to overload a website, particularly on the index page. Be concise and clear. II. Thou Shall Be â€œÃœbersichtlichâ€ Yeah, it's not necessary to attempt to pronounce it. It is from the german language, a phrase that ultimately implies for something being very easily understood by looking at it once. Â Now apply this idea to your website development. III. Thou Shall Know "Content is King" No matter how straightforward your website is, it still requires content. [...]
Not Mobile Friendly or die? Yes I know, way too dramatic, or is it? Most web sites are the modern day representation of the front door of your business. You do want as many potential customers to stop by and visit and best case scenario, to purchase your products and services. But if your web site isn't mobile friendly it's the equivalent of hiding your front door from 60% of potential customers. Google has formally mentioned that Responsive Web Design is the recommended selection for web sites (for well over a year). Google provides web site designers and web site builders guidance to be [...]
As a web site developer for as long as I can remember, there has been a single instruction from nearly every client who strolled through the door: Make certain that "X" is above the fold. Often it was their mission statement, it sometimes was their contact details, it sometimes was the entire web site, never the less it constantly must be â€œabove the foldâ€. This same mantra I would hear when working with different marketing professionals, they all would grind this chant into my DNA. The importance of the fold. It really started to feel like: One Design Concept to Rule Them ALL. What [...]