Assess Web Site Marketing Results

When assessing how your web site is performing, the fundamental starting point is how Google looks at your site in terms of ranking. Before it is possible to increase your web site’s ranking, it is important to know your present placement within the Google search results. This really is essential regardless of whether your site is new or been around for years. We use numerous resources to ascertain that information.

Increased visibility –

  • Social media is one of the quickest, most inexpensive ways to increase your visibility
  • We help businesses improve visibility and drive more traffic to their web site by incorporating social media into their marketing strategies
  • We’ll assist in growing contacts through “fans”, “friends” and “followers”
  • We show businesses how to turn their current client base into online evangelists for your business

Increased access to target market –

  • We’ll reveal how to utilize the different social networks to find and engage target markets
  • We teach ways to engage without pushing a marketing message
  • Learn to be authentic in the brand voice, while making it appropriate for social media
  • While we highly recommend that you have social media accounts for your business, you don’t need to have a Facebook Page or Twitter account to put your business in the social media spotlight. We’ll show you how to share your website and email campaigns in the social community without having accounts.

Increased traffic and sales –

  • As of 2019, Facebook has 2.4 billion monthly active users; more than 67% are logging on in any given day, and the average user has 338 friends
  • 88% of Facebook users are on mobile devices
  • As of 2018, Instagram is at 1 billion monthly users
  • With a good email and social media marketing campaign on place, web site traffic will increase
  • Make sure to include links to your web site on all your social media channels and special links to access more information about your business
  • By identifying the decision-makers for your products and services, and determining their information needs you’ll quickly be able to deliver that information through the right channel
Here are a few facts that should grab your attention:The Kelsey Group reports that 74 percent of Internet users perform local searches. A staggering 97 percent of consumers search online for products and services yet it is estimated that over 40 percent of small businesses do not have a web site or any form of online presence. Google uses social media metrics in its search engine rankings. It matters to Google how many “fans”, “friends” and “followers” that your business page has on Facebook and Twitter. According to Forrester research, a third of adults post at least once a week to social networking sites such as Facebook and Twitter, and about 70 percent read blogs and tweets, and watch YouTube.