Article marketing is one of the hottest web site promotion strategies to get your message out to your target market. Did you know it also improves your link popularity and link quality? Read on to learn how these two off page search engine optimization factors can be positively influenced by article marketing. Search engine bots to scour the internet and index the vast number of web pages using complicated algorithms to determine the relevancy and ranking of each web site. One way to positively influence your web site ranking is through offpage search engine optimization tactics. Off page optimization tactics focus on improving link popularity and link quality.
Search engines use these two off page optimization factors to influence your ranking. Generally speaking, link popularity refers to the number of links point back to your web site. Link quality refers to the importance of the web sites that are pointing to your website, whether the content of the site linking to you is related, and the anchor text in the back link. To improve your search engine ranking, boost your link popularity and the quality of incoming links. Article marketing is a proven strategy for boosting your link popularity and link quality. Here is why. Each article you prepare for promotion will include a short resource box at the end of the article. This is where you should add at least one link back to your web site. Submit the article to multiple article directories and you receive a link back to your web site from each of those article directories. If other web site owners looking for content use your article on their web site, blog, newsletter or ezine, you will also get a link back from each of those sites as well. The more compelling your articles are, the more they will proliferate. As your articles proliferate, you get more back links. Think about it. This proliferation improves link popularity.
The second benefit of article marketing is improved link quality. You positively affect link quality in the article text and article resource box. Your article text should relate to your web site content and use your primary keyword phrases sparingly within the body of the article. Link quality is also influenced in the resource box at the end of your article. There are two objectives you should focus on when writing the resource box text.
First, include a catchy phrase that draws in the reader and encourage them to click through to your web site. The secondary objective of the resource box is to positively influence your link quality. This is done through the anchor text and words surrounding the anchor text. Anchor text is the text a user sees and clicks when clicking a link on a web page. Choose your anchor text wisely. It affects link quality. Your anchor text in the resource box should include your most relevant keywords. This will positively affect your search engine ranking for those keywords. As an example, if your website sells blue widgets you want the anchor text took look like those below. (Note: replace the square brackets with angle brackets):